Once, a wood-burning stove was black, but once a refrigerator, of course, was white too. Now there are many different colour choices – also within wood-burning stoves.
In the beginning of this year, Jydepejsen launched the Elegance and Omega series in white. These two modern series of stoves were selected, as we expected the customers for these two stoves in particular to like the colour white. And it also turns out that white has become popular and very well received.
There is no doubt that it says the sales figures. Innovative Danish design that meets elegant Nordic minimalism – perhaps it reflects that the pure and simple Nordic style continues to appeal to many. Today, the homes must look bright and minimalistic.
We therefore also expect to send many white stoves from the factory in 2019-20. And there will be efforts to launch more of our stove models in white.